The Welcome to Yorkshire Industry website is a member focused platform providing resources and marketing opportunities for tourism based businesses in Yorkshire.
As the tourist board for the county of Yorkshire, the Industry website is a vital tool for Welcome to Yorkshire to service their new and existing membership base. The new website needed to reflect the great work Welcome to Yorkshire do, while promoting the benefits of membership. With their existing Industry website having had a number of updates and design iterations over a period of 6 years, the site was looking quite dated with poor UX and a frustrating content editor experience. Our job was to change this for the team, to increase productivity and membership sign up by improving the user and content editor experience.
Welcome to Yorkshire
Membership Sign Up
Member Profile Account
Nested Content Umbraco Forms
Having already rebuilt the main Yorkshire.com website and replacement DMA, we had an idea of the types in integration needed to make the Industry site a winner for Welcome to Yorkshire and it's members.
For the new Industry website site we implemented a fresh new design and improved integration with Yorkshire.com. Along with new member profile accounts for business listing updates, the capability to upload offers and events, as well as access to resources and opportunities provided by Welcome to Yorkshire and their partners. It is also a place for new members to subscribe to the platform, via a new streamlined payment process fully integrated into the site using Tea Commerce and Stripe subscriptions.
We have already gained so much from process of building a new site with Outfield Digital (KPIs met, improved sales, conversions etc) - The primary aim for the new website was to improve the user experience and enhance the user journey. Welcome to Yorkshire is a Membership based organisation and so is led by our Members. These changes have already had an impact for our members, feedback about the site has been very positive. Pete Wilson, Digital Director, Welcome to Yorkshire