The Welcome to Yorkshire Industry website is a member focused platform providing resources and marketing opportunities for tourism based businesses in Yorkshire.
As the tourist board for the county of Yorkshire, the Industry website is a vital tool for Welcome to Yorkshire to service their new and existing membership base. The new website needed to reflect the great work Welcome to Yorkshire do, while promoting the benefits of membership. With their existing Industry website having had a number of updates and design iterations over a period of 6 years, the site was looking quite dated with poor UX and a frustrating content editor experience. Our job was to change this for the team, to increase productivity and membership sign up by improving the user and content editor experience.
Welcome to Yorkshire
Membership Sign Up
Member Profile Account
Nested Content Umbraco Forms
We have already gained so much from process of building a new site with Outfield Digital (KPIs met, improved sales, conversions etc) - The primary aim for the new website was to improve the user experience and enhance the user journey. Welcome to Yorkshire is a Membership based organisation and so is led by our Members. These changes have already had an impact for our members, feedback about the site has been very positive. Pete Wilson, Digital Director, Welcome to Yorkshire